A New Chapter for Hotel La Neige: Renewed and Refined

Big things are happening at Hotel La Neige. Now proudly managed by Hakuba Hospitality Group, the iconic hotel is entering an exciting new chapter. Hotel La Neige (formerly known as La Neige Higashikan) has been rebranded Hotel La Neige and will undergo a full renewal this autumn reopening its doors in December.

What’s coming exactly? A stylish new American cocktail bar, a fully renovated lobby and restaurant, and upgraded amenities, and refreshed guest rooms. But don’t worry, the signature touches that have made La Neige legendary are only getting better.

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Revitalized, Not Rewritten

Changes are coming to Hotel La Neige — but its soul will remain untouched. The entire first floor of the hotel will undergo a full renovation, including the dining room, lobby, bar, and kitchen. While the spaces themselves are being reimagined for comfort and function, the building’s original spirit — a Frank Lloyd Wright–inspired architectural gem — will stay at the heart of it all. It’s a careful balance of honoring legacy while updating the essentials for a new era of hospitality. Seen below is Hotel La Neige followed by Wright’s famous prairie house style works including the Dana-Thomas House, Darwin Martin House, and Frederick Robie House.

Lloyd’s Bar

Lloyd’s Bar pays tribute to Frank Lloyd Wright with a cocktail menu inspired by his travels, love of nature, and timeless style. Expect creative takes on classic cocktails, seasonal ingredients, and well-balanced drinks crafted with care.

Surrounded by vintage photos of Hotel La Neige and Wright’s iconic works, there’ll be no shortage of topics to discuss and conversations to engage in.

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In-House Fine Dining

At Hotel La Neige’s restaurant, the approach to food is refreshingly simple: let the season and the region speak for themselves. With aspirations toward Michelin-level dining, the Chef de Cuisine and team craft meals inspired by the natural beauty of Shinshu and its surroundings.

Menus shift with the seasons, highlighting locally sourced ingredients—from crisp mountain vegetables in spring to earthy mushrooms and herbs in autumn—all brought together with refined French technique and a strong nod to Japanese seasonality. Each set course is a thoughtful progression that reflects both the local landscape and a commitment to exceptional flavor.

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Redefined Rooms

Each room at La Neige tells its own story, rich with charm and personality. This year, Hotel La Neige is taking their rooms to the next level, enhancing the experience with Smart TVs, Marshall speakers, and thoughtfully curated premium touches.

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Superior Room

The entry level room type – this space provides the perfect combination of comfort and functionality. Guests have a twin/double bed configuration, spacious bathroom with bathtub, and private balcony.

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Deluxe Room

A step up brings guests to the Deluxe Room. Premium American-made jacuzzi baths, private balconies, and extra lounge space make every difference.

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Deluxe Room with Open Air Bath

The name says it all. Enjoy the extra space of a Deluxe Room and the added benefit of an outdoor jacuzzi bath, perfect for soaking up some sun or star gazing while you relax the day away.

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Junior Suite

The ultimate stay, rooms are adorned with vintage furniture, living rooms, jacuzzi baths, and private balconies.

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Log Cottages

Tucked into the forest, the Log Cottages at Hotel La Neige are cozy two-bedroom retreats that offer all the same perks as the main hotel—just with a bit more privacy. Perfect for families or small groups, they’re warm, peaceful, and surrounded by nature on all sides.

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Reimagined Service

With so many aesthetic upgrades taking place, keeping the same old service is out of the question. With that in mind Hotel La Neige is setting a new standard for luxury in Hakuba with the launch of an all-inclusive service model. Now included are a thoughtfully curated range of premium amenities and experiences:

• Signature breakfast
• Welcome amenities
• High-speed Wi-Fi throughout the property
• Evening turndown service
• Complimentary in-room minibar
• Premium Aesop bath products
• Ski butler service
• Private shuttle transfers
• Daily après-ski drinks by the lobby fireplace (4–6 PM)

With upgraded facilities and personalized service, Hotel La Neige is set to rival the world’s finest boutique mountain hotels.

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The La Neige Promise

Hotel La Neige is carving out a unique place among the Japan’s top boutique hotels. Rooted in their four core pillars—Nature, Taste, Architecture, and Music—La Neige offers an experience that’s both grounded in its Hakuba surroundings and elevated by thoughtful design and world-class service. From its forest-inspired architecture and seasonal fine dining to immersive musical touches and access to year-round outdoor adventure, every element has been carefully curated. It’s a property where tradition meets innovation—poised to set a new standard in alpine hospitality. Find more on their website through the link below!

Hotel La Neige's Official Website